Big Elf Toys, a range of customised and developmental toys for children of all abilities was officially launched today (16^th November).

Big Elf Toys is an interactive portal providing expert guidance on learning and developmental products for young children and specialises in toys for children with learning and social difficulties. This unique website engages an Occupational Therapist, more familiar as Andy the Elf, who has rigorously researched, reviewed and recommended toys which stimulate the full range of skill sets and senses developed by children throughout the various formative stages. The toys are suited to kids of all abilities and ages up to 8 years, and the range tends to test multiple rather than single attributes.

Detailed specifications which accompany the gaming, puzzle, soft and wooden wares allow the user to identify specific activities for a child to focus on, for example: balance; motor co-ordination; social and sensory skills; problem solving; and colour, shape and letter recognition to name but a few. And a dedicated blog provides a direct line of communication to the professional therapist who can offer further first-hand advice, assistance and information on all aspects of the toys.

Big Elf Toys was established in June 2010 as a supported employment initiative and currently has a number of staff with learning and social difficulties working behind the scenes. These personnel have been specially trained in the order and administration processes required in the warehousing and technology sector and adhere to strict quality control procedures

Sara Moore, Director of Big Elf Toys, said: “We are offering high quality, value for money learning and developmental toys for children of all abilities. We have a fully qualified pediatric occupational therapist who has categorised each our products to educate and develop your child in specific activities. We also offer advice and feedback to parents looking for guidance on their child’s requirements in the form of a monthly blog.”

This entrepreneurial Irish-owned company is committed to open up opportunities for people with learning and social difficulties to work in a dynamic corporate setting, and future growth in the business will translate directly into more supported jobs.